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Our creative process for new concept design has been refined over several years, taking an iterative approach and using a number of key techniques for creating and visualising ideas.

The process is different for every client but this core working practice is always the foundation. The end of each stage would normally mark a review point with the client.
Gathering/Developing Requirements
    We begin with getting an understanding of the client's needs. We ask questions, take notes and collect any reference or style guide briefs the client may have. From there we start to build up our own reference and ideas.
Concept Pass 1 - Rough Sketches

    5000 pixels wide - 7 work days

    Speed-paints and thumbnails allow us to explore and capture the core ideas behind the brief. We often work with a silhouette technique, defining shapes rather than details so that we can be sure the very basics of the design are right.

    Concept Pass 1 - Rough SketchesConcept Pass 1 - Rough Sketches
Concept Pass 2 - Defining Details
    We take the best ideas and work up the details, incorporating the client's feedback and exploring any further ideas. This stage can be repeated a number of times depending on the client's needs.

    Concept Pass 2 - Defining DetailsConcept Pass 2 - Defining DetailsConcept Pass 2 - Defining Details
Concept Pass 3 - Finalising The Design
    The base design is chosen from the previous stages. At first, the design is visualised in a fairly loose style so that changes and adjustments can be made easily. Once the client is happy with the details, we move on to colour.

    Concept Pass 3 - Finalising The DesignConcept Pass 3 - Finalising The Design
Concept Pass 4 - The Finished Item
    A final concept image can be produced to any level of polish; anything from a quick-and-loose mood sketch to a polished marketing image that will be blown up for large scale printing.

    2000 pixels wide - 1 work day3000 pixels wide - 4 work days5000 pixels wide - 7 work days
Northern Design Centre, Baltic Business Quarter, Gateshead, Tyne and Wear, NE8 3DF, United Kingdom. Company No. 6968171. © 2013 Atomhawk Design Ltd. "Atomhawk" and the Atomhawk Device is ™ Atomhawk Design Ltd.